Content Development and Copywriting Services

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About Content Creation

With technologies making it ever more easy to produce a host of different types of visual experience on websites, producing content now is about more than just writing a few descriptive words. It’s about engaging the people who visit your site and providing an experience that will create a positive association with your website and company. So content is becoming more and more about providing the best user experience possible. However, this does not mean we should forget written content. Having in-depth, well-written copy is still the most sure-fire way to help your SEO, since it pleases both visitors and search engines.

Included in our Content Development Process

Below are some of the things we do as part of our content development service. Click any of the items to read more about what it involves.

Determine target Audiences

In order to bring in the right visitors to your site, you first need to know who those visitors are. It’s important to get an idea of what types of people you’d ideally want to attract to your website, so that the keyword research and content can be made to suit those searchers’ needs. A sustainably sorced food shop would more likely be happier to attract customers looking for “organic foods store” than for simply an “online food store”. This is important firstly because doing this mean that the visitors brought to the website are more relevant, they are satisfied, and will therefore convert. It is secondly important because meeting the needs of searchers is the best strategy to ensuring google places you higher in the search results. 

Audience Research and Analysis

With a rough idea of who your audience is, you can start to zoom in a little bit and research in more detail the types of things they are discussing on the web. This can involve researching forums, looking at respected websites in the niche or checking out what people are saying on social media. The goal of this step is to start to get a picture of the types of terms that your audiences are using, the types of questions they are asking and how they are asking them, so that you can deliver content that meets the needs of these people in the right way.

Competitor Reserach

What types of terms do your competitors already rank for? This is a key question to ask which will help to generate ideas for content to create and keywords to target. 

Discuss and Develop Tone of Content

Now that you’ve a basic idea of what your audience are discussing and searching for, you can now discuss the tone that your content will start to take. We like to do this in partnership with our client, so that we develop a voice that fits their ideas too.

Types of Content to Create

It’s also important to choose the types of content to create. This is because certain types of content are better matched to certain types of topic, or because perhaps doing content in a different way from competitors could make you stand out. For instance, if you provide a training video when all your competitors are providing training written content, you could be providing real value, and this also shows in search.

Content and SEO Guidelines

We have strict guidelines for creating content which ensures what we produce has a large impact and meets a high quality. These detail rules on how much to write, image quality, keyword usage, and many more rules. Our method ensures the highest quality end product.

Content Creation Schedule

We set out a schedule with our clients and agree on how much content will be produced and in what time frame. This ensures we meet targets from the clients perspective, but also our own targets which ensure we reach maximum SEO potential.

Continuous Content Monitoring

It’s good practice to keep an eye on the impact of your created content and how visitors are interacting with it. We provide regular reporting so that our client can see the results.


How Does Our Content Development Service Work?

The above steps will be completed by us, and we’ve refined our processes so that it’s as simple for you as possible. We first get your input on the initial ideas of target audiences and possible search terms, and the remaining steps are carried out on our own. We try to get as much knowledge from our client from the outset, as this invariably improves results.


Proven Results

Check out some of our previous work to see how we work.



FAQs About our SEO Content Development Services



What the hell is content marketing?
Content marketing is a catch-all term that basically means any way of using content (words, images, videos that you put on your website) to attract more visitors to your website, business, social media page, etc.
What makes for good content marketing? 
We think good content marketing boils down to understanding what audiences you are trying to reach, how you want to communicate with them, or how you might communicate with them in a different, or better way than others have been in the past. It requires both research and creativity.
Why does content marketing matter?
It matters because if you want people to reach your website, interact with it and then get in touch with you, you need more than just a few lines of descriptive text. Having a bare website nowadays, since everyone is almost used to having high quality experiences, even gives off negative signals.
Is content marketing dead?
What is not content marketing?
Literally everything that is not content marketing.
How can content marketing improve sales?
Having good content helps boost performance in SEO and Adwords, and provides a good user experience which will help to convince people to choose your company for your product or service.