Social Media Optimization (SMO)
Social Media Optimization – or SMO – plays an important role in determining how a website appears online. SMO is often overlooked by many companies, but it can help raise your position in search engine results. Google in particular tries to determine whether there is good contact and communication between a company and its interested parties. Social Media Platforms are an excellent means to communicate with your (potential) customers.
Important tasks to optimize your SMO
With SMO there are two important functions that you need to optimize for search engines:
- The search function within every social network
- Google search
When you optimize the content of your website for both search environments, there are some direct and indirect benefits. The immediate advantage is that more people will find your profile, visit your website and contact you. Effective SMO ensures that you get more customers interested in your products or services. Also, there is the indirect benefit of an extra link that points to your website from your social media profile. Which is good for the SEO of your website!